Privacy Policy

This Privacy Policy explains how AudienceStrike Pte. Ltd. (“AudienceStrike”, “we”, “us” or “our”) collects, uses, discloses and protects personal data when you visit audiencestrike.pro, contact us, or engage our digital marketing services. We handle personal data in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA) and other applicable laws. Last updated: 15 July 2026.

By using our website or submitting information to us, you acknowledge that you have read this Policy. If you do not agree, please do not submit personal data or enable optional cookies. Separate client contracts may contain additional confidentiality and data-processing terms that govern project work.

1. Who we are

AudienceStrike Pte. Ltd. is a digital marketing agency located at 182 Cecil Street #17-02, Singapore 069547. Our Unique Entity Number (UEN) is 202973842M. We can be reached at +65 6631 8294 or [email protected]. For privacy-specific requests, please include “Privacy Request” in the subject line so we can route it appropriately.

We provide audience strategy, segmentation, paid media, SEO, creative strategy, conversion optimisation, analytics and related professional marketing services to organisations, primarily in Singapore and the region. We are not a software platform vendor in the SaaS sense, and this Policy covers our website and agency operations rather than a consumer mobile application. Our work includes performance marketing, Google Ads, Meta Ads, PPC, Local SEO, branding support, CRO, social media marketing, content marketing, email marketing, marketing automation, lead generation, growth marketing, remarketing, attribution and funnel optimisation for corporate clients and SME growth teams.

2. Scope of this Policy

This Policy applies to personal data we collect online through audiencestrike.pro, offline through business correspondence, and in the course of delivering services where we act as an organisation controlling that data. It does not apply to third-party websites that we may link to, including advertising platforms, analytics vendors or social networks. Those services have their own privacy notices which you should review carefully before enabling related cookies or sharing credentials.

When we process personal data on behalf of a client solely as a service provider (for example, managing a client’s advertising account using data the client controls), the client’s privacy policy and our contractual instructions generally govern that processing. In those situations we act according to the client’s directions and applicable law, and we expect clients to ensure they have a lawful basis for instructing us.

3. Personal data we collect

The categories of personal data we may collect depend on how you interact with us. They may include identity and contact data such as name, job title, company name, work email address, telephone number and mailing address if provided; enquiry and correspondence data such as messages you send through our contact forms, email content, meeting notes and related follow-up communications; client and project data shared for proposals, statements of work, invoicing, account management and campaign delivery, which may include business contact details of your colleagues; technical and usage data such as IP address, browser type, device type, referring URLs, pages viewed, approximate location derived from IP and similar diagnostic information collected through server logs or analytics tools when enabled; cookie and preference data recording consent choices; and billing data such as invoicing details and payment references necessary to administer contracts. We do not store full payment card numbers on this website.

We do not knowingly collect personal data from children under 16 for marketing purposes. Our services are directed to businesses and professional adults seeking digital marketing agency partnerships, marketing retainers, strategy sprints and campaign delivery support.

4. How we collect information

We collect information directly from you when you fill out forms, email us, call us, meet with us, or become a client. We also collect information automatically when you browse our website, subject to your cookie preferences. In limited cases we may receive business contact information from referrals, event lists, or professional networking introductions where such sharing is lawful and appropriate for B2B marketing conversations.

Our contact form includes a consent checkbox for PDPA-related collection and use of the information you submit to respond to your enquiry. Consent is not pre-checked. A honeypot field named website may be used to reduce automated spam; it is not intended for human completion and should be left blank.

5. Purposes for collection and use

We collect and use personal data for purposes that a reasonable person would consider appropriate in the circumstances, including to respond to audience briefing requests, strike plan enquiries, retainer discussions and general questions; evaluate fit, prepare proposals, negotiate and perform contracts for digital marketing services; provide audience strategy, campaign planning, media management, reporting and related deliverables; send service-related communications, invoices, scheduling messages and important notices; operate, secure, troubleshoot and improve our website and internal operations; analyse aggregated website traffic patterns when analytics cookies are accepted; comply with legal obligations, respond to lawful requests, and protect our rights and the safety of our people; and maintain business records for accounting, audit and corporate governance.

We do not use personal data submitted via the contact form to sell lists to unrelated third parties. If we ever intend to use data for a materially new purpose, we will seek fresh consent or provide notice as required by the PDPA.

6. Consent, notification and withdrawal

Where required, we obtain consent before collecting, using or disclosing personal data. For website enquiries, consent is collected through the unchecked consent_pdpa checkbox. You may withdraw consent for optional marketing communications by emailing [email protected]. Withdrawal does not affect processing already lawfully completed, and it may limit our ability to continue providing certain services if the data is necessary for performance of a contract. We endeavour to notify individuals of the purposes of collection at or before the time of collection, including through this Policy, form notices and contractual schedules.

7. Disclosure of personal data

We may disclose personal data to service providers who support email delivery, hosting, security, accounting or collaboration tools under confidentiality obligations; professional advisers such as lawyers, auditors or insurers where reasonably required; advertising or analytics platforms when you ask us to operate campaigns or when you enable related cookies, subject to those platforms’ terms; regulators, courts or law enforcement when required by law or necessary to protect legal rights; and successor entities in the event of a merger, acquisition or corporate restructuring, subject to appropriate safeguards.

We do not sell personal data. Where overseas transfers occur (for example, cloud tools hosted outside Singapore), we take steps to ensure a standard of protection comparable to the PDPA, such as contractual clauses and vendor due diligence appropriate to the risk.

8. Retention

We retain personal data only as long as necessary for the purposes stated, or as required by law and legitimate business record-keeping. Enquiry records that do not convert to clients are typically reviewed within a reasonable period and deleted or anonymised when no longer needed. Client files may be retained for the duration of the engagement and for a subsequent period consistent with contractual, tax and dispute-related needs. Cookie preference records are generally kept for up to six months unless refreshed by a new choice. Monthly reporting archives and campaign histories may be retained longer where they form part of the professional services record.

9. Security

We implement reasonable administrative, technical and physical security measures designed to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks. Measures may include access controls, least-privilege permissions, encrypted transport where appropriate, staff confidentiality expectations and vendor reviews. No method of transmission or storage is completely secure; we encourage you to use strong unique passwords for any portals we share and to notify us promptly of suspected incidents involving your data.

10. Access and correction

You may request access to or correction of your personal data held by us, subject to the PDPA’s exceptions. Please email [email protected] with sufficient detail to identify you and the request. We may need to verify identity before responding. We aim to respond within the timelines expected under Singapore practice and will explain if we are unable to fulfil a request in full. You may also ask us to explain our retention practices for a particular record category where that helps you exercise your rights.

11. Cookies and similar technologies

Our website uses essential cookies to operate core functions and may use optional analytics or marketing cookies if you accept them. You can Accept all, Reject all, or Customise preferences via the cookie banner. Details are provided in our Cookie Policy at cookies.php. Preference choices are stored for up to six months. Essential cookies support security and consent memory; optional cookies are never forced.

12. Marketing communications

If you are a client or have requested information, we may send service and follow-up messages related to your enquiry or engagement. We do not operate aggressive consumer spam lists. Where electronic marketing messages require consent under applicable rules, we will obtain it and provide an unsubscribe method. Business-to-business service communications about active projects are treated as transactional where appropriate.

13. Third-party links and platforms

Our site may reference Google Ads, Meta Ads, analytics vendors or other marketing platforms commonly used in performance marketing and digital strategy programmes. Clicking those links or enabling related cookies subjects you to third-party policies. AudienceStrike is not responsible for third-party privacy practices, including how platforms use aggregated advertising identifiers.

14. Automated decision-making

We do not use website form submissions for solely automated decisions that produce legal or similarly significant effects about individuals. Campaign optimisation inside advertising platforms may use those platforms’ automated systems under client accounts; those systems are governed by the platform providers and by the client’s configuration choices.

15. Data breach response

If we become aware of a notifiable data breach affecting personal data under our control, we will assess the incident and notify affected individuals and/or the Personal Data Protection Commission as required by law, and take steps to contain and remediate the issue. Clients who control their own ad and CRM environments remain responsible for incidents originating solely in systems they administer, though we will cooperate where our access is implicated.

16. Changes to this Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes will be highlighted on this page or through reasonable notice. Continued use of the website after updates constitutes acknowledgement of the revised Policy where permitted by law. For active clients, material processing changes may also be reflected in contract schedules.

17. Contact for privacy matters

AudienceStrike Pte. Ltd., 182 Cecil Street #17-02, Singapore 069547 · +65 6631 8294 · [email protected] · UEN 202973842M · Mon–Fri 09:00–18:00 SGT. If you are not satisfied with our response, you may contact the Personal Data Protection Commission (PDPC) of Singapore for guidance on your rights under the PDPA.

18. Relationship to marketing outcomes and agency role

This Policy concerns personal data handling. Separately, marketing outcomes from our services depend on market conditions, budget, creative execution, platform policies and audience response. We do not guarantee rankings, sales figures, viral reach, follower counts, growth rates or return on investment. Case metrics are illustrative and anonymised where shown. We are a digital marketing agency delivering audience strategy, campaign planning and digital marketing delivery — not an AI platform, SaaS vendor, IT outsourcing firm or web studio without marketing services. Account management, creative review, performance review and monthly reporting remain human-led professional services grounded in Singapore market practice.

Additional context for transparency: when you engage AudienceStrike for a marketing retainer, strategy sprint or project-based strike plan, personal data of your employees and contractors may appear in email threads, shared drives and meeting invites. We treat that information as confidential business contact data and use it only to deliver the engagement. If your organisation requires a data processing addendum, please request one during contracting. We will document roles (organisation vs intermediary), permitted purposes, subprocessors and deletion timelines appropriate to the PDPA and your industry constraints.